A Stanford Class on Creating Infectious Behavior

Hey, We are always happy to see everyone who comes to our site daily. Grooveking has been totally charged with international visitors (Canada, UK, Vietnam, Australia, Sweden, etc, etc) Grooveon...rock the world. Over 40 thousand visitors in the last couple months! We will be announcing our new retailers in the weeks to come...stay tuned.

I wanted to fill people in on something that was of great interest to us here at Grooveking. One of our top designers, Brian Witlin, has recently been added to the teaching team for ME216B, a class on implementing product ideas by taking them to market. He has also gotten involved in a class at Stanford University's D.School on creating infectious action - dissecting the ways in which Apple, Nike, Starbucks, Nokia, P&G and other creative companies innovate and create a successfully following.

Quoting the course description:

"Project teams will be composed of master's students from diverse disciplines including engineering, design, business, the behavioral sciences, and education.

Learning how to become a better design thinker will be a major focus of this course. Students will apply the "build to think" philosophy of the d.school and create prototypes of everything from viral marketing campaigns to entire businesses."

The course has received some press recently from business week.

In this current age of innovation, it will become increasingly more important to understand the principles of what gets people excited, motivated, and willing to participate in an idea, movement, or product. We are excited to see what comes out of this class.

We will keep you up to date with all sorts of cutting edge designy stuff. Stay tuned.