Friday, April 14, 2006

Aligning creativity, design, innovation, recognition, and the greater good.

Cory, a masters student at Stanford just forwarded me over these images from the NYC Design and Build Competition in New York. Wow, the results are spectacular! Architects and engineers recently competed to see whose team could build the most impressive structure using cans of food. The 130,000 cans were then donated to the food bank of NYC in late Nov of last year. What a great idea. I really find it impressive when someone can align people's motivation to create and gain recognition with something that contributes to the greater good. What other ideas that you have do the same? Let us know!

Wednesday, April 12, 2006

Still One of The Coolest Product Commercials Ever

Many of you may have seen this commercial for the honda accord, but we had to post it in case you have not seen it. This Advertisement for the Honda Accord was shot in real time with no CGI involved in the sequence. It required 606 takes and cost $6 million to shoot and took 3 months to complete. Wow, now that's dedication. Click here to see the video.

A Stanford Class on Creating Infectious Behavior

Hey, We are always happy to see everyone who comes to our site daily. Grooveking has been totally charged with international visitors (Canada, UK, Vietnam, Australia, Sweden, etc, etc) Grooveon...rock the world. Over 40 thousand visitors in the last couple months! We will be announcing our new retailers in the weeks to come...stay tuned.

I wanted to fill people in on something that was of great interest to us here at Grooveking. One of our top designers, Brian Witlin, has recently been added to the teaching team for ME216B, a class on implementing product ideas by taking them to market. He has also gotten involved in a class at Stanford University's D.School on creating infectious action - dissecting the ways in which Apple, Nike, Starbucks, Nokia, P&G and other creative companies innovate and create a successfully following.

Quoting the course description:

"Project teams will be composed of master's students from diverse disciplines including engineering, design, business, the behavioral sciences, and education.

Learning how to become a better design thinker will be a major focus of this course. Students will apply the "build to think" philosophy of the d.school and create prototypes of everything from viral marketing campaigns to entire businesses."

The course has received some press recently from business week.

In this current age of innovation, it will become increasingly more important to understand the principles of what gets people excited, motivated, and willing to participate in an idea, movement, or product. We are excited to see what comes out of this class.

We will keep you up to date with all sorts of cutting edge designy stuff. Stay tuned.